Awards · The ProductBrew Awards · season 1
Ten awards for product craft.
One winner each, or none. Judged blind by seven jurors. The method is public, the deliberations are sealed, and there are no entry fees.
01 · The ten
What each one honours.
The FormAesthetic designThe HandInteraction designThe JobClever jobs-to-be-done understandingThe LeapProduct innovationThe QuietRestraint and subtractionThe LoopEthical growth and retention mechanicsThe TrustHumane and ethical designThe CraftEngineering × product qualityThe SignalProduct researchThe RingProduct of the year
02 · The process
From nomination to one envelope.
01
Nomination
Anyone can nominate a product or team, except their own. The News and Spotlight desks also tag candidates as they read.
02
Longlist
About 100 per category, scored on launches, sentiment shifts and expert mentions.
03
Shortlist
5 per award: a 7-day diary, a 5-user task test, heuristics and a dark-pattern audit.
04
Jury
7 jurors score blind, 0–10 per criterion. Scores are normalised; highest and lowest are dropped.
05
One envelope
A sealed letter to the winner 14 days before the ceremony. Or: not awarded this year.
Weights: 40% award excellence · 20% impact · 15% originality · 15% craft · 10% ethics + gate