Method & ethics
The method.
Awards are worth something only when the method is visibly rigorous, supply is scarce and the giver is independent. So the method is published, deliberations stay sealed, nothing is charged, and any award may be withheld.
Scoring
Five weights, seven jurors.
- A · 40%
- Award-dimension excellence
- B · 20%
- Evidence of impact ProductBrew can verify
- C · 15%
- Originality: far from typical, still acceptable
- D · 15%
- Craft consistency across platforms and edge cases
- E · 10% + gate
- Ethics. Any confirmed dark pattern disqualifies.
Score = Σ wᵢ·zᵢ with juror-normalised z-scores; each nominee's highest and lowest juror scores are dropped. The pledge: no dark patterns on this site, no fake countdowns, no fake scarcity.