Award 07 / 10 · nominations open
The Trust.
The ProductBrew award for humane and ethical design. For the product that earns trust by never needing to trick anyone.
What the jury scores
The criteria.
- Honours
- Humane and ethical design
- Jurors score
- Consent, transparency, zero dark patterns
- Evidence
- Dark-pattern audit (Gray et al. 2018; Mathur et al. 2019)
- Weight A
- 40% of the total score rests on this award's own dimension.
You cannot nominate your own product and there are no fees.