Award 03 / 10 · nominations open
The Job.
The ProductBrew award for clever jobs-to-be-done understanding. For the team that understood what people were really hiring the product to do.
What the jury scores
The criteria.
- Honours
- Clever jobs-to-be-done understanding
- Jurors score
- Insight into the real job, switching forces, the unexpected “hire”
- Evidence
- Switch interviews + analysis
- Weight A
- 40% of the total score rests on this award's own dimension.
You cannot nominate your own product and there are no fees.